Chapter 16 of 32 · Grow
Marketing: your marketing plan
If you don't know where to start with marketing, start here. Winston asks you eight short questions, one at a time, then writes a plan made for your business: your goal, who you're talking to, what to say, exactly how to do each part step by step, what it costs and brings back, what to design, and your first 90 days.
How it works
What you can do here
- Answer guided questions about goals, customers, budget and time
- Get a plan with strategy, step-by-step how-tos, costs and a 90-day plan
- Save the plan as a PDF
- Answer again at any time for a fresh plan
1. Writing the plan
- 1
Open Marketing
In the Grow group, open Marketing and choose Marketing Plan from the dashboards menu.
- 2
Press Start the questions
Winston asks one thing at a time: what you want marketing to do first, who your best customer is, what you want to sell most, where your customers spend time, your monthly budget, your weekly time, what you've tried, and anything else.
- 3
Check your answers
On the last step, Does this look right? Tap Change to fix any answer.
- 4
Let Claude write it
It takes a minute or two.
2. Reading and using the plan
- 1
Start with the strategy
Your goal, who you're talking to and what to say, with lines you can use word for word.
- 2
Follow the how-to
How to do it, step by step: each step says exactly where to go and what to tap or type.
- 3
Check the costs
What it costs and what it brings back: monthly and one-time costs, and when it pays for itself.
- 4
Do this week's list
Your first 90 days starts with Do these this week, then your weekly routine and how to tell it's working.
- 5
Save it
Press Save as PDF to keep or share it. Press Answer again any time for a new plan.
Every step of the plan also appears in the Launch Center as a checklist, with a Draft it button wherever Winston can write it for you.
Try it yourself
Doing is the fastest way to learn. Open the tab and try these:
- Answer the eight questions and save your plan as a PDF.