Chapter 19 of 39 · Grow
Marketing: dashboards and keywords
Once marketing is running, the dashboards tell you what's working. Each focuses on one area, and the Executive dashboard brings them together. You can also set the searches you want to be found for on Google and track your campaign feed.
How it works
What you can do here
- Campaign Performance, Content Marketing, Email Marketing and Lead Generation dashboards
- Marketing Executive, SEO & GEO and Social Media dashboards
- Filter by date range, source and content type, and compare with the previous period
- Track target keywords and the campaign feed
1. Reading a dashboard
- 1
Choose a dashboard
Use the Marketing dashboards menu at the top of the Marketing tab.
- 2
Set the date range
Pick the period you want. Tiles compare with the previous period so you can see if things are improving.
- 3
Filter
Where available, filter by source (where people came from) and content type.
- 4
Start with Executive
The Marketing Executive Dashboard is the one-page summary. Open the others to dig in.
2. Target keywords
- 1
Open SEO & GEO
This dashboard tracks how you show up in search and in AI answers.
- 2
Add a keyword
Type a search you want to be found for, such as "emergency plumber Tampa", with the page it should lead to and any notes.
- 3
Remove one
Press the remove button beside it.