Chapter 23 of 39 · Grow
Marketing Evaluations
Enter an established company and Winston audits its marketing from public information: social media standing, estimated ad spend and conversion, the gaps and missed opportunities, and where AI could help. He scores the opportunity from 1 to 10 and writes talking points for winning their business.
How it works
What you can do here
- Audit any company's public marketing
- Estimate their ad spend, cost per client and return by channel
- Get a recommended media plan and an AI opportunity assessment
- Get pitch talking points, and keep every past evaluation
1. Running an evaluation
- 1
Fill in Evaluate a company
Company name, and if you have them the website, location and industry.
- 2
Press Run evaluation
Winston researches the company. It can take a few minutes.
- 3
Read the report
Social media standing; Ad spend & conversion (estimated); Recommended media plan; Gaps & missed opportunities; AI opportunity assessment (where they stand, what you could build first, ongoing support).
- 4
Use the talking points
Pitch talking points are ready for your sales call.
- 5
Find it later
Past evaluations are listed under the form. Delete any you don't need.
Ad spend and return figures are estimates from public signals and benchmarks. Use them to prepare, not as facts to tell the prospect.
Try it yourself
Doing is the fastest way to learn. Open the tab and try these:
- Evaluate a local company you'd like as a client.