Lesson 13 of 23 · Grow
Marketing Evaluations
Enter an established company and Winston audits its marketing from public information: social media standing, estimated ad spend and conversion, the gaps and missed opportunities, and where AI could help. He scores the opportunity from 1 to 10 and writes talking points for winning their business.
What this tab is for
- Audit any company's public marketing
- Estimate their ad spend, cost per client and return by channel
- Get a recommended media plan and an AI opportunity assessment
- Get pitch talking points, and keep every past evaluation
Option 1 of 1
Running an evaluation
- 1
Fill in Evaluate a company
Company name, and if you have them the website, location and industry.
- 2
Press Run evaluation
Winston researches the company. It can take a few minutes.
- 3
Read the report
Social media standing; Ad spend & conversion (estimated); Recommended media plan; Gaps & missed opportunities; AI opportunity assessment (where they stand, what you could build first, ongoing support).
- 4
Use the talking points
Pitch talking points are ready for your sales call.
- 5
Find it later
Past evaluations are listed under the form. Delete any you don't need.
Ad spend and return figures are estimates from public signals and benchmarks. Use them to prepare, not as facts to tell the prospect.
Your exercise
Before you finish, open the tab and try:
- Evaluate a local company you'd like as a client.
Worked through every option above? Finish the lesson to tick it off.
Want more detail? Read Marketing Evaluations in the manual.