Everything a business needs, in one hub.
Winston replaces the dozen tools most owners juggle. Here's each part, what it does, and why it matters for your business.
Think
How Winston reaches a decision you can trust.
Council of three AIs
Claude, Gemini and ChatGPT each answer your question at the same time, each with its own web search. Winston then gives you one verdict, showing where they agree and where they differ.
Why it matters: Big decisions get a second and third opinion, so one model's blind spot doesn't become your mistake.
Deep Research
Winston splits a question into a few research questions, searches the web for all of them at once and writes a report with a source next to every fact. Marketing, Finance, Sales Plan, Pipelines, Studio, the Business Builder and the CRM all research before they decide.
Why it matters: Every plan starts from today's prices, benchmarks, rules and competitors, and you can check every fact.
32 AI assistants
Sales intelligence, forecasting, outreach, meeting prep, negotiation, competitor watch, SEO and AI search visibility, social posts, email sequences, reviews, support, month-end close, tax strategy, collections, estate planning, due diligence, NDA triage, compliance, hiring, an advisory board and more. Each keeps its own briefing of what to do today, this week and later, ranked by priority.
Why it matters: You get a whole department's advice, refreshed in the background, without hiring one.
Winston's memory
Teach Winston standing rules, or just say “from now on…” in chat. Winston also learns from the drafts you approve and reject and suggests new rules for you to keep or dismiss.
Why it matters: Winston gets more like you every week, and each rule reaches only the work it belongs to.
Talk to Winston
Dictate, use hands-free Talk mode, and have replies read aloud in a British voice. Type / or open Prompts for 99 answer styles and 11 one-click playbooks.
Why it matters: Ask a question while you drive or cook, and never start from a blank box.
Grow
Finding customers, winning them and keeping them.
Lead database and sequences
Automated Pipelines finds local businesses, checks each email address before you write, and builds follow-up sequences of emails, calls and to-dos. Each step shows up as a task on the right day, with the message written, for you to send.
Why it matters: Outreach becomes a daily list to work through, and fewer emails bounce.
One CRM for everything
A board and list of every customer, with a page for each one: notes, calls, emails, meetings, next steps and payments. Pipelines, Winston's chat and Finance all read and write the same record.
Why it matters: Nothing about a customer lives in someone's head or a stray spreadsheet.
Marketing dashboards and Launch Center
Dashboards for campaigns, content, email, leads, SEO and social, built from data Winston already keeps. The Launch Center turns your marketing plan into steps to tick off and a queue from “waiting on you” to “posted”.
Why it matters: You see what's working, and your plan actually gets done instead of sitting in a document.
Studio
One prompt bar for images, scripts and presenter videos, with reference pictures and a microphone. Studio also customizes your website.
Why it matters: Campaign creative in minutes, without a designer or video crew.
Drafts that sound human
Every draft is cleaned of the tell-tale signs of AI writing and scored on how human it reads. Social posts open on one of 21 proven hook formulas.
Why it matters: Your posts and emails sound like a person wrote them, so customers keep reading.
Launch check
One click checks a website for secure HTTPS, security headers, search and share tags, whether AI assistants can find it, page basics, and that its email domain is set up so mail lands in the inbox.
Why it matters: You find the problems that cost customers and trust before anyone else does.
Money
Knowing where you stand, and planning ahead.
Finance overview
Headline numbers, budget vs. actual, top vendors, upcoming payments, base, best and worst-case forecasts, cash runway and burn, and a monthly profit and loss you can download.
Why it matters: You know how long your cash lasts and where it goes, without an accountant on call.
Trading desk (paper money)
Four strategies vote on each asset every day, weighted by how well each has done on it lately, with volatility sizing and a trailing stop. Backtest it, or run DCA and Grid bots, on a paper account.
Why it matters: You can learn and test an investing approach without risking real money. Not investment advice.
Life insurance calculator
Estimate IUL and UL premiums for each family member, compare health classes and ages in a premium matrix, and see a year-by-year illustration of cost, cash value and retirement income.
Why it matters: You understand the numbers before you talk to a licensed professional. Hypothetical, not a quote.
Run
Keeping it all running, wherever you are.
Company Overview hub
Every company you run sits on one page as its own tab, with what needs your review and its net per month. Your own hub and every client hub have the same Finance, CRM and Assistants tabs.
Why it matters: Run several businesses, or your clients' businesses, without losing track of any of them.
Alerts wherever you are
Winston messages you on Slack, Teams, Discord, Google Chat, Telegram or your phone when drafts are waiting for your OK or when something fails.
Why it matters: Work never sits waiting for you, and problems reach you the moment they happen.
Free AI engine
Choose best quality, free first or free only. Set a monthly AI budget and Winston switches to free providers once it's spent, or plug in your own AI server. A usage meter shows calls and cost.
Why it matters: Winston keeps working through outages and never runs up a surprise AI bill.
Desktop app
Winston comes as an app for Windows, Mac and Linux, with its own window, a desktop icon and your microphone ready for voice.
Why it matters: Winston is one click away all day, and every update arrives without a reinstall.
Key redaction
API keys, tokens and passwords are stripped from error logs and alerts before they're saved or sent anywhere.
Why it matters: Your accounts stay safe even when something goes wrong.
Run more than one business
One hub, every company
Company Overview puts your headquarters and every client company side by side. Each one gets its own workspace, memory and assistants, and your clients can sign in to their own portal.
Company Overview
Your numbers, every company as a tab, and what needs your review.
Your HQ
Your own business, first in the list
Client company A
Its own workspace and memory
Client company B
Its own portal login
You stay on top of all of them
Items to review and net per month for each company, at a glance.